A clear dichotomy emerged between 'loud' and 'quiet' perfumery at Pitti Fragranze. Most fragrances showcased intense, long-lasting extraits designed for extroverted occasions, projecting boldly and evoking parties and holidays. In contrast, a smaller but significant trend featured subtle, skin-close scents that created personal, cocooning experiences, catering to introverted moods and offering a soothingly scented retreat from the world.

A striking visual contrast was seen this year, with black and white dominating packaging, fragrance names, and even scent styles. This stark opposition was reflected in olfactory profiles, with 'black' scents often embodying deep, intense notes, while 'white' fragrances leaned towards lighter, ethereal compositions. The result was a powerful visual dichotomy that provides consumers with clear, instant cues about the character of each fragrance.

Newcomer perfumeries from emerging, underrepresented markets in the fragrance industry – such as Eastern Europe, Barbados and Australia – offer fresh perspectives and storytelling opportunities, contrasting with the established traditions of longstanding perfume powerhouses like France and Italy. This influx of new voices reflects growing consumer interest in diverse cultural narratives and unique olfactory experiences.

Gourmand (food-inspired) trends are moving beyond vanilla’s dominance. Coffee-based fragrance emerges as a key player, while honey adds a sophisticated sweetness, and vibrant fruit notes like pineapple and passionfruit gain huge prominence. Alcoholic drink inspirations are prevalent, with fragrance notes referencing cocktails and spirits. This shift reflects a more grown-up, yet still fun-filled approach to food-inspired scents, catering to the consumer desire for unique olfactory experiences.