
Published 03 December 2024
Christmastime is here again, so we unpack the significant directional microtrends that will bring comfort and joy this holiday season. From the Decadent Noel we predicted back in 2023 to Brat Xmas and environmental mindfulness- or nostalgia-fuelled themes, these are the key directions to note across packaging, decorations and gifting to help inspire future product development.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
As brands look to entice consumers disenchanted by the luxury industry ‘who’ve seen it all’, emotion’s emerging as the new horizon for packaging that stirs the senses and satisfies a desire to display. The implementation of the EU’s Packaging and Packaging Waste Regulation (PPWR) was another key focus at