
Published 03 December 2024
Christmastime is here again, so we unpack the significant directional microtrends that will bring comfort and joy this holiday season. From the Decadent Noel we predicted back in 2023 to Brat Xmas and environmental mindfulness- or nostalgia-fuelled themes, these are the key directions to note across packaging, decorations and gifting to help inspire future product development.



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Designers are putting nature back at the centre of creativity – not as backdrop, but as protagonist. As ecosystems begin to shape products, architecture and immersive experiences, sustainability gains emotional force and strategic urgency. From backyard biospheres to regenerative buildings, this report uncovers the...