
Published 03 December 2024
Christmastime is here again, so we unpack the significant directional microtrends that will bring comfort and joy this holiday season. From the Decadent Noel we predicted back in 2023 to Brat Xmas and environmental mindfulness- or nostalgia-fuelled themes, these are the key directions to note across packaging, decorations and gifting to help inspire future product development.



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As consumers look to disconnect from digital devices, analogue listening is surging, with striking hi‑fi systems becoming focal points in the home. Larger branded installations and sonic hospitality interiors restore a sense of physical presence to the act of listening, turning it into a shared experience. We explore...