
Published 03 December 2024
Christmastime is here again, so we unpack the significant directional microtrends that will bring comfort and joy this holiday season. From the Decadent Noel we predicted back in 2023 to Brat Xmas and environmental mindfulness- or nostalgia-fuelled themes, these are the key directions to note across packaging, decorations and gifting to help inspire future product development.



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As consumers seek lighting that delivers emotional value alongside technical performance, brands have myriad opportunities to differentiate through craft, sensory experience and circular innovation. From visible making processes to tactile materials and bio-based design, these emerging directions offer new ways to build...