
Published 03 December 2024
Christmastime is here again, so we unpack the significant directional microtrends that will bring comfort and joy this holiday season. From the Decadent Noel we predicted back in 2023 to Brat Xmas and environmental mindfulness- or nostalgia-fuelled themes, these are the key directions to note across packaging, decorations and gifting to help inspire future product development.



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As climate pressures and cultural fragmentation intensify, designers are rethinking the systems, materials and stories that shape everyday life. At Dutch Design Week (October 17-25), themes of regeneration, adaptability, belonging and wonder pointed towards...