The Home Chef
Amped-Up Appliances
Key Trend Opportunities
Fervent foodies looking to craft culinary concoctions at home are opting for professional quality cookware, tools and accessories that recreate the precision, look and feel of a restaurant kitchen. Led by professional chefs and fellow home cooks, who take to social media to share recipes, techniques and essential kit, this cohort is keen to invest in heirloom-quality pieces.
Fervent foodies looking to craft culinary concoctions at home are opting for professional quality cookware, tools and accessories that recreate the precision, look and feel of a restaurant kitchen. Led by professional chefs and fellow home cooks, who take to social media to share recipes, techniques and essential kit, this cohort is keen to invest in heirloom-quality pieces.
Summary
The Home Chef | Fervent foodies looking to craft culinary concoctions at home are opting for professional quality cookware, tools and accessories that recreate the precision, look and feel of a restaurant kitchen. Led by professional chefs and fellow home cooks, who take to social media to share recipes, techniques and essential kit, this cohort is keen to invest in heirloom-quality pieces. |
Amped-Up Appliances | Specialist gadgets assist avid home chefs in mastering tricky techniques, while supercharged coffee machines help craft the perfect brew. Elsewhere, cordless innovations allow for greater flexibility, as air fryers level up with new aesthetics and high-end features. |
Key Trend Opportunities | As outlined in last year’s category outlook, kitchenware and small appliances are increasingly influenced by larger trends for interiors, ranging from bold and decorative to pared-back and minimalist. Meanwhile, clever licensing opportunities and sustainability-led innovations present key inroads for brands to resonate with consumers. |
Kitchen Utensils & Foodware Category Outlook 25/26


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Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.