Neuroaesthetics: The Science of Design for Wellbeing
Published 17 June 2025
Creative leaders are leveraging neuroaesthetics to shape products and environments that enhance wellbeing and experience. This emerging field reveals how design influences brain and body responses, guiding brands in crafting intentional spaces – from homes and offices to healthcare and hospitality venues, and even automotive interiors – that foster positive outcomes. As a key theme for 2025, we examine the role of neuroaesthetics in building better cities and enriching everyday life.
Design Science, a Short Introduction
Human-Centred Spaces for Wellbeing
Neurodesign Application & Tools: How to Design for the Senses
Neuroaesthetics and its younger-sibling disciplines of neuroarchitecture and neurodesign, are emerging fields that provide scientific insights into how aesthetic stimuli, the arts and architecture influence cognition, emotion and behaviour. Using theoretic models and brain imaging technology – such as electroencephalogram tests (EEGs) and functional magnetic resonance (fMRI) imaging – scientists are studying the brain’s response to our environment and its effect on our mood and behaviour.
Neuroaesthetics and its younger-sibling disciplines of neuroarchitecture and neurodesign, are emerging fields that provide scientific insights into how aesthetic stimuli, the arts and architecture influence cognition, emotion and behaviour. Using theoretic models and brain imaging technology – such as electroencephalogram tests (EEGs) and functional magnetic resonance (fMRI) imaging – scientists are studying the brain’s response to our environment and its effect on our mood and behaviour.
Neuroaesthetics is transforming interior design, supporting designers to craft emotionally intelligent spaces optimised for wellbeing, social connection and recovery. Research-backed strategies help foster healing in healthcare environments, boost productivity in offices and elevate hospitality experiences. On a broader scale, neuroaesthetics shapes urban planning to help make cities more liveable – an essential pursuit in times of societal and environmental turmoil.
Understanding neural responses to sensory stimuli is unlocking new possibilities. Designers can create more effectively, while consumers gain control over rest, productivity and mood. From striking packaging to enhanced driving experiences and workplace optimisation, neural data is driving evidence-based innovation.
Neuroaesthetics: The Science of Design for Wellbeing
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