
Published 13 May 2025
Consumer expectations for packaging are evolving rapidly, driven by a desire for safer, more eco-friendly materials, effortless usability, and meaningful brand experiences. Our latest Packaging Futures reports reveal how brands are innovating to reshape industry standards. With healthier, lighter, refillable and recyclable designs, they’re prioritising convenience while celebrating storytelling and originality.



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At Luxe Pack New York (May 6-7), manufacturers and brands (mostly in the beauty sector) highlighted evolved approaches to designing and selling refills, concepts that advance efficiency and ease of use (tech-integrated packaging was a...