Personal Wellness Suites

Inspired by hotel rooms and hospitality design, boundaries between bedrooms and bathrooms are blurring, giving way to welcoming wellness suites. Incorporating washrooms in open-plan living areas requires a different approach to their design, shifting from a focus on hygiene to leaning into warmth and tactility, with ample space for personal touches.

Bathing with Therapeutic Benefits

Well-attuned to the benefits of taking me-time, consumers are using their bathroom with greater intention, turning to high-spec, spa-like features, such as steam showers and chromotherapy, for physical healing, recovery and mental stimulation (see Key Stats). Spurring a spike in innovation, brands are responding with enveloping water experiences, UV and infrared light, purified water, and diagnostics.

Savings for Sustainability & the Cost-Conscious

A 2025 study by Australian retailer Reece found that for cost-conscious consumers, sustainable features with immediate cost-savings benefits – like water and energy efficiency – now take priority over less tangible advantages such as recyclability or clean manufacturing. Encouragingly, this hasn’t deterred manufacturers from improving processes using renewable energy and recycled materials.

A Bathroom for Life

As the global population ages, bathroom adaptations for ageing in place remain a major driver of home renovations. In the US, nearly two-thirds (64%) of homeowners planned to address special needs in their 2024 bathroom renovations, with 37% focusing on current needs of ageing household members and 46% preparing for future ones (Houzz, 2024). In Germany, 89% of homeowners aim to make their bathrooms fully or partially accessible during upcoming renovations (VDS, 2025), signalling strong market potential.

Hybrid Hardworking Spaces

As bathrooms evolve into multifunctional spaces, smart design is solving everyday frustrations. From compact double basins and integrated storage to slim accessories and hybrid utility features, brands are rethinking form and function. The result: bathrooms that maximise space, streamline routines and adapt beautifully to modern lifestyles.