
Published 20 December 2024
The need for beauty to work harder and smarter in 2025 will drive a splintering set of commercial developments across the product and treatment categories. Hyperfunctional formulas will cater for mindful consumption, while immersive technologies blend with sensory science for next-gen wellness and biotech catalyses sustainable futures.



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An industry worth over $78bn globally, luxury beauty is witnessing market shifts that point to the emergence of next-gen wellness, impeccable aesthetics, and more meaningful consumption as the new...