
Published 20 December 2024
The need for beauty to work harder and smarter in 2025 will drive a splintering set of commercial developments across the product and treatment categories. Hyperfunctional formulas will cater for mindful consumption, while immersive technologies blend with sensory science for next-gen wellness and biotech catalyses sustainable futures.



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We revisit our three Beauty Directions for Autumn/Winter 2025/26 – Simplicity, Borderless and