
Published 17 August 2026
Beauty Team
We revisit our three Beauty Directions for Spring/Summer 2026 – Upbeat, Enshrine and Quirk, which were created back in 2024 – to see how they were first validated at the luxury level and are now being adopted across the mass market.
Download our three infographics to uncover the zeitgeist-capturing themes and see how product launches align with each trend.



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