Traditional Medicine’s Big Beauty Revival

Published 17 July 2026

Author

8 min read

Holistic wellness seekers are driving a beauty and personal care revolution reviving traditional medicines from China and Korea, and spotlighting powerful herbal remedies from around the world. At a time when global interest in alternative healing has increased by 837% since 2016 (Healthnews, 2025), shrewd brands are commercialising ancient wellness philosophies through contemporary treatments.

The Spotlight on Tradition

Ancient Remedies for the 21st Century

New Opportunities

Authenticity-seeking Gen Z is finding meaning and connection in a world driven by technology and AI through traditional and ancestral wellness principles. In particular, Traditional Chinese Medicine (TCM) is resonating as ‘Chinamaxxing’ takes hold of social media with its alternative remedies and slow, everyday wellness practices.

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Traditional medicine and herbal remedies are filtering through into mainstream beauty via brands, therapists and treatment centres presenting time-tested treatments, rituals and formulas in contemporary product formats and therapy spaces. Ancestral wellness practices are being given a 21st century redesign.

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Where can brands take traditional medicine and ancient beauty wisdom outside of beauty and treatments? A growing appetite for holistic treatment in the women’s wellness space is on the rise, while cat acupuncture and herbal gummies present opportunities in the pet and functional foods space.

Traditional Medicine’s Big Beauty Revival

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Topics

Haircare

Health & Wellness

Ingredients

Natural & Organic

Skincare

Vitamins & Supplements

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