Living Luxury: Beauty for the Ultra-Elite
Published 18 November 2024
With premiumisation democratising the beauty landscape, traditional differentiators of luxury no longer suffice, and the core tenets of true luxury and ‘ultraluxury’ are shifting. From longevity programmes to non-invasive treatments, and from sensorial stimulation to crafted prestige, Stylus decodes the products and services now resonating with the ultra-elite.
Longevity & Well-Ageing as Wealth
Undetectable Aesthetics & Exclusive Treatments
Mind/Body Wellbeing & Immersive Intrigue
Arts & Craftsmanship Define True Luxury
As we explore in Longevity Beauty: New Age-Defying Treatments, novel ingredients and science-forward treatments promising to slow (and even reverse) the signs of ageing in skin and hair will be luxury’s next big frontier. Sophisticated skincare and supplements emerge as key growth categories, while exclusive spaces and high-end treatments will follow.
As we explore in Longevity Beauty: New Age-Defying Treatments, novel ingredients and science-forward treatments promising to slow (and even reverse) the signs of ageing in skin and hair will be luxury’s next big frontier. Sophisticated skincare and supplements emerge as key growth categories, while exclusive spaces and high-end treatments will follow.
Dubbed ‘light medical beauty’ in China, non-invasive beauty treatments and top-tier at-home devices hit the sweet spot between skincare and scalpel, ushering in an era of ‘undetectable aesthetics’ championed by the ‘natural beauty’ hallmarks of HNWIs.
In the pursuit of wellness with a prestige edge and sophisticated sensorial stimulation, ultraluxury consumers are favouring premium in-store experiences, immersive treatments, and products with a cognitive boost.
Craftsmanship and fine art associations continue to drive innovation and exquisite design in high-end beauty, especially for signature products like lipsticks and prestige perfumes, designed to be cherished and coveted.
Living Luxury: Beauty for the Ultra-Elite
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