Published 18 May 2022

Packaging is embracing joyful motifs as pandemic-weary consumers reach for brands that infuse play, community and beauty into daily living. While vibrant colours, whimsical fonts and interactive features cultivate an upbeat ethos, these must be paired with sustainable practices and inclusivity initiatives to justify the package's existence.

Strategies for Playful Engagement

Diverse Packaging Perspectives

Next-Gen Luxury Keepsakes

Packaging is embracing joyful motifs as pandemic-weary consumers reach for brands that infuse play, community and beauty into daily living. While vibrant colours, whimsical fonts and interactive features cultivate an upbeat ethos, these must be paired with sustainable practices and inclusivity initiatives to justify the package's existence.

Packaging is embracing joyful motifs as pandemic-weary consumers reach for brands that infuse play, community and beauty into daily living. While vibrant colours, whimsical fonts and interactive features cultivate an upbeat ethos, these must be paired with sustainable practices and inclusivity initiatives to justify the package's existence.

Summary

Strategies for Playful Engagement

Packaging is embracing joyful motifs as pandemic-weary consumers reach for brands that infuse play, community and beauty into daily living. While vibrant colours, whimsical fonts and interactive features cultivate an upbeat ethos, these must be paired with sustainable practices and inclusivity initiatives to justify the package's existence.

Diverse Packaging Perspectives

Brands are using packaging to broadcast their inclusive values, appealing to the 65% of consumers who want to buy from companies that support diversity (Kantar, 2021). To reflect a range of perspectives, designers must scrutinise all packaging details to tell fresh stories for familiar products.

Next-Gen Luxury Keepsakes

Aesthetics with a purpose inform contemporary luxury packaging. The majority (65%) of luxury consumers expect packaging to extend the upscale experience (Upside CS, 2022), but 49% also want these brands to act sustainably (Packaging World, 2021). Luxury brands can meet these desires by pairing eco-minded materials with art-led designs that invite reuse.

The New Joy Equation

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Topics

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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.

We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

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