The Heartfelt Home: Expressive Interiors Boost Wellbeing
Published 12 January 2024
When a home reflects our identity and lifestyle, it positively influences wellbeing. It’s a potent call to action for brands to prioritise characterful design and personalisation for homeowners and renters alike. Outspoken colour, patterns and shapes are informed by cultural heritage and inspired by fashion, while customisation and personal touches make for feel-good interiors.
Interiors Defined by Identity
Havens of Self-Expression
Aesthetic Ambiance
Amidst a growing understanding that characterful homes boost wellbeing, interiors are increasingly defined by cultural heritage, heirlooms and nostalgic objects, as well as displays of personal interests and memories. As creative processes are similarly influenced by individuals’ backgrounds, brands’ challenge is to ensure designs are versatile enough to take on new meanings in the hands of consumers.
Amidst a growing understanding that characterful homes boost wellbeing, interiors are increasingly defined by cultural heritage, heirlooms and nostalgic objects, as well as displays of personal interests and memories. As creative processes are similarly influenced by individuals’ backgrounds, brands’ challenge is to ensure designs are versatile enough to take on new meanings in the hands of consumers.
As the world remains in turmoil, the home continues to be a haven for respite, fuelling a desire for self-expression in this personal space. Crossovers between the fashion and interior industries are proving lucrative, while the boundless application of colour and pattern is leading to innovations, such as augmented-reality-animated wallpaper, and revivals – including rainbow-coloured bathrooms and craftsmanship.
Creating a personalised space can span cosmetic changes, such as wallpapering, as well as non-material features that help conjure the atmosphere residents feel most comfortable in. Staying cosy is no mean feat during a cost-of-living crisis, making efficient heating solutions an instant consumer priority. Serving renters with portable and temporary solutions should also be a priority for brands.
The Heartfelt Home: Expressive Interiors Boost Wellbeing
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