
Published 24 September 2024
Change is afoot in the heart of the home. Shifting consumer attitudes and disruptor brands are driving new spatial vernaculars and product preferences for kitchens that support varying life stages and lifestyles. We also take a close look at kitchens in Asia, revealing lessons on the smart, healthy and multigenerational home for all.
Smaller homes and increasingly nomadic lifestyles are changing perceptions of the kitchen as a static part of the interior. Young brands are disrupting the traditionally slow-paced kitchen industry with an agile approach. This sees the fixed kitchen reimagined as a flexible micro kitchenette or a piece of furniture that can move house, while new formats also transform the purchasing process and ownership models.
Smaller homes and increasingly nomadic lifestyles are changing perceptions of the kitchen as a static part of the interior. Young brands are disrupting the traditionally slow-paced kitchen industry with an agile approach. This sees the fixed kitchen reimagined as a flexible micro kitchenette or a piece of furniture that can move house, while new formats also transform the purchasing process and ownership models.
With ageing-in-place and multigenerational living both on the rise, kitchens must cater to consumers at different life stages. Meanwhile, as eco-awareness becomes ever more mainstream and cost-of-living concerns continue, consumers are looking to devices to bolster their sense of resilience and self-sufficiency.
As the heart of the home and the axis of family life, kitchens reflect local lifestyles and culture. In this section, we zoom in on different Asian territories, where a rapidly growing middle class and government incentives for energy efficiency are resulting in a flourishing appliance market. We reveal the drivers that influence product popularity and spatial preferences.



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