Redesigning the DIY & Gardening Experience 24/25

Published 30 July 2024

Author

18 min read

Clever product hacks and tool innovations make DIY (do-it-yourself) projects more accessible for renters, city dwellers and Gen Z novices. A new wave of dupe-it-yourself influencers inspire younger consumers to elevate their living spaces, with opportunities aplenty for brands to provide the painting, decorating and gardening equipment for creating the expressive interiors they crave.

Revolutionising DIY for Renters

Express to Impress

The Tools for Success

With house prices continuing to rise and salaries remaining stagnant, young people are pushed out of the housing market, leading to a generation of forever renters. Tired of landlord-imposed interior aesthetics, these renters are looking to dupe-it-yourself influencers for inspiration on flexible, low-cost ways to elevate their spaces without risking their security deposits.

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As explored in The Heartfelt Home, curating expressive interiors is key for consumers looking to imbue their spaces with a sense of personality. In the US, 46% of homeowners plan to decorate their homes this year (Houzz, 2024), while retailers offer eye-catching hues, dynamic textures and quirky hardware as a personality-packed antidote to pared-back minimalism.

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While baby boomers and Gen Xers take on the most renovation projects, a growing number of millennial and Gen Z renovators are getting in on the action (see Key Stats). Brands empower them with tool rental and sharing schemes and power tools offering greater mobility. Elsewhere, a focus on user experience entices consumers with artificial intelligence (AI) tools, all-in-one kits and unexpected upgrades.

Redesigning the DIY & Gardening Experience 24/25

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Topics

Architecture & Spaces

Art & Design

Consumer Electronics

Home & Interiors

Influencers

Outdoors

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