Redesigning the DIY & Gardening Experience 24/25
Published 30 July 2024
Clever product hacks and tool innovations make DIY (do-it-yourself) projects more accessible for renters, city dwellers and Gen Z novices. A new wave of dupe-it-yourself influencers inspire younger consumers to elevate their living spaces, with opportunities aplenty for brands to provide the painting, decorating and gardening equipment for creating the expressive interiors they crave.
Revolutionising DIY for Renters
Express to Impress
The Tools for Success
With house prices continuing to rise and salaries remaining stagnant, young people are pushed out of the housing market, leading to a generation of forever renters. Tired of landlord-imposed interior aesthetics, these renters are looking to dupe-it-yourself influencers for inspiration on flexible, low-cost ways to elevate their spaces without risking their security deposits.
With house prices continuing to rise and salaries remaining stagnant, young people are pushed out of the housing market, leading to a generation of forever renters. Tired of landlord-imposed interior aesthetics, these renters are looking to dupe-it-yourself influencers for inspiration on flexible, low-cost ways to elevate their spaces without risking their security deposits.
Summary
Revolutionising DIY for Renters | With house prices continuing to rise and salaries remaining stagnant, young people are pushed out of the housing market, leading to a generation of forever renters. Tired of landlord-imposed interior aesthetics, these renters are looking to dupe-it-yourself influencers for inspiration on flexible, low-cost ways to elevate their spaces without risking their security deposits. |
Express to Impress | As explored in The Heartfelt Home, curating expressive interiors is key for consumers looking to imbue their spaces with a sense of personality. In the US, 46% of homeowners plan to decorate their homes this year (Houzz, 2024), while retailers offer eye-catching hues, dynamic textures and quirky hardware as a personality-packed antidote to pared-back minimalism. |
The Tools for Success | While baby boomers and Gen Xers take on the most renovation projects, a growing number of millennial and Gen Z renovators are getting in on the action (see Key Stats). Brands empower them with tool rental and sharing schemes and power tools offering greater mobility. Elsewhere, a focus on user experience entices consumers with artificial intelligence (AI) tools, all-in-one kits and unexpected upgrades. |
Redesigning the DIY & Gardening Experience 24/25
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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
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