Paris Motor Show 2024: Automotive's Electric Future

Published 30 October 2024

Author

Craig Thomas

8 min read

The Mondial de l’Auto (October 14-20) offered a glimmer of hope for an automotive industry struggling with the transition to electric vehicles. Car shows (as a marketing platform for brands) have been in decline since before the pandemic – but the Paris event saw increased manufacturer participation, alongside meaningful carbon reductions, urban mobility concepts for young consumers, Chinese debuts, and exciting European launches.

Renault Flies the Flag

Moving Towards Urban Mobility

Chinese Carmakers Ignore Tariff Talk

Not Quite Business as Usual for European Brands

French brand Renault took full advantage of the showcase provided by its national auto show to unveil its bold plans to embrace electrification at all levels of the market.

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French brand Renault took full advantage of the showcase provided by its national auto show to unveil its bold plans to embrace electrification at all levels of the market.

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Carmakers are cautious about adopting urban mobility, as some brands with previously established mobility schemes have been burned by financial losses caused by low take-up and regulatory barriers (International Transport Forum, 2023). However, there will be a place for small electric vehicles in future urban mobility scenarios for commuters and cargo – so those already dipping a toe in the segment could find themselves with first-mover advantages.

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With the European Union set to impose tariffs on Chinese cars imported into the continent, there were plenty of conversations in Paris on the impact the move would have – with the Chinese cars on show highlighting their competitive threat to the European market by wooing consumers with impressive design and range.

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Established European manufacturers are currently suffering from sluggish demand, slower-than-expected take-up of electric vehicles, and a host of other challenges – some long-term, others dating back to the pandemic’s supply-chain upheavals. Not many exhibited in Paris, but there were some notable new models on show.

Paris Motor Show 2024: Automotive's Electric Future

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Topics

Automotive & Transport

Art & Design

AI & Robotics

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