Packaging Futures 24/25: Captivating Formats

Published 15 May 2024

Author

18 min read

Hero concepts are elevating craftsmanship, unboxing ideas and refilling interactions in a bid to emphasise the importance of packaging in the product experience. Surprising and delightful propositions are winning over social-media-savvy audiences, while sensorial tactility and sophisticated colour play enhance consumer engagement with everyday products.

Engaging Actions

Inviting Touch & Appreciation

Cerebral Storytelling

Visual Direction

Interactivity and elevated engagement are spearheaded by gifting and unboxing concepts highlighting craftsmanship, while luxury refills frame ceremony as sustainability. With the global interactive packaging market set to reach nearly $49bn by 2030, from $33.1bn in 2023, new ideas will breathe life into commercial opportunities.

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Ergonomic, tactile packaging is a commercial win, pleasing the senses, inspiring connection and enhancing user experience. Playful, painterly colours emerge as key trends in young independent brand offerings, and unconventional packs trick the eye, sparking joy and happiness in the world-weary.

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Packaging continues to be a powerful storytelling tool and catalyst for discovery: 40% of consumers share images of packaging on social media when a design is unique or branded (Dotcom Distribution, 2023). Digital technology and metaverse realities create pack-led content portals, and surprising typography or symbolic icons raise brand awareness.

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Packaging Futures 24/25: Captivating Formats

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Topics

Packaging & Graphics

Colour

Art & Design

UI/UX

Social Media

Ecommerce

Craft

Gifting

Influencers

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