Packaging Futures 24/25: Captivating Formats
Hero concepts are elevating craftsmanship, unboxing ideas and refilling interactions in a bid to emphasise the importance of packaging in the product experience. Surprising and delightful propositions are winning over social-media-savvy audiences, while sensorial tactility and sophisticated colour play enhance consumer engagement with everyday products.
Engaging Actions
Inviting Touch & Appreciation
Cerebral Storytelling
Visual Direction
Interactivity and elevated engagement are spearheaded by gifting and unboxing concepts highlighting craftsmanship, while luxury refills frame ceremony as sustainability. With the global interactive packaging market set to reach nearly $49bn by 2030, from $33.1bn in 2023, new ideas will breathe life into commercial opportunities.
Interactivity and elevated engagement are spearheaded by gifting and unboxing concepts highlighting craftsmanship, while luxury refills frame ceremony as sustainability. With the global interactive packaging market set to reach nearly $49bn by 2030, from $33.1bn in 2023, new ideas will breathe life into commercial opportunities.
Summary
Engaging Actions | Interactivity and elevated engagement are spearheaded by gifting and unboxing concepts highlighting craftsmanship, while luxury refills frame ceremony as sustainability. With the global interactive packaging market set to reach nearly $49bn by 2030, from $33.1bn in 2023, new ideas will breathe life into commercial opportunities. |
Inviting Touch & Appreciation | Ergonomic, tactile packaging is a commercial win, pleasing the senses, inspiring connection and enhancing user experience. Playful, painterly colours emerge as key trends in young independent brand offerings, and unconventional packs trick the eye, sparking joy and happiness in the world-weary. |
Cerebral Storytelling | Packaging continues to be a powerful storytelling tool and catalyst for discovery: 40% of consumers share images of packaging on social media when a design is unique or branded (Dotcom Distribution, 2023). Digital technology and metaverse realities create pack-led content portals, and surprising typography or symbolic icons raise brand awareness. |
Visual Direction |
Packaging Futures 24/25: Captivating Formats
Topics
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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
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