Impactful Gifting & Unboxing

As we explore in Packaging Futures 24/25: Captivating Formats, unboxing continues to speak to consumers seeking joyful experiences and shareable moments. Gifting formats are being elevated with dynamic features, while brands are pulling out all the stops to entice influencers with exciting interactions that can be shared online. Creating affordable and sustainable options also comes into focus.

Connectivity, Collaboration & Material Innovation Shape Sustainability

Collaboration, connectivity and alternative materials are the main cues for sustainable innovation. Research into US and UK-based market trends for connected solutions shows that brands are embracing near-field communication (NFC) and connected packaging as an important factor in achieving environmental, social and governance (ESG) goals, while collaboration is pinpointed as the key to sustainable success.

Future-Proof Formats

New packaging designs, as shown on the trade fair floor, foreground future-proof features. These include monomateriality for easier recycling, precise dosing, and hygienic delivery with minimal material impact, as well as elevated refills, paper-based developments, and alternative source materials.

Standing Out in a Crowded Market

As the leading event for luxury packaging, and with the special winners’ showcase of the Dieline Awards, beautifully crafted and exciting designs were prominent on the trade fair floor. In this last section, we cover the most eye-catching examples across colour, craft, graphics, texture and typography. For more visual inspiration, see our four brand new Packaging Futures 24/25 reports.