A new generation of collectors – often in the 35-45 age range – carefully curates their homes with one-off or limited-edition pieces that blur the boundaries between design and art. Interiors resemble inhabitable galleries, where innovative materiality, impactful colour and conceptual shapes portray a personal point of view. Meanwhile, for hospitality, eclectic or thematic settings backdrop engrossing experiences.

The aesthetics of retreating into nature appeal to those seeking wellness and privacy. In an evolution of quiet luxury, luxury runs deep here, concealing functionality under its surface for a superior experience. Natural materiality and biophilic design cues are amplified to mimic and, ultimately, reap the restorative benefits of wild landscapes. Raw, rugged and elemental qualities exude timelessness, while a sleek, sophisticated moodiness communicates intimacy and solitude.

Signalling connoisseurship beyond brand names with family heirlooms and newly crafted pieces they hope to hand down, the story behind objects and an emotional connection are key to this cohort. Interiors serve as rich personal tapestries, where interests and diverse global perspectives are reflected in eclectic compilations of vibrant patterns, works of art and awe-inspiring craft.

A growing group of global high-net-worth individuals is keen on living in the halo of their favourite brands. Highly brand-loyal, this status-seeking cohort wants to be immersed in a 360° lifestyle with aesthetics to match. Signature colours, archival prints and patterns, and legacy-rich, quality materials become new brand signifiers, offering accessible touchpoints and covetable clout for a broader, more diverse band of brand fans.