
Published 22 October 2024
With attitudes towards using harsh chemicals shifting, consumers are willing to spend more on products that pledge planetary kindness. Refillable and plastic-free packaging remains popular – especially in convenient subscription formats. Smart cleaning appliances level up with the incorporation of artificial intelligence (AI), while small but powerful gadgets increase accessibility, and product upgrades make the case for cleaning smart, not hard.
Also, see Cleaning Innovations 25/26: Laundry & Aftercare for further insights.
Planet-conscious products continue to drive spending, with more than 30% of Americans willing to spend more on sustainable home care items (Statista, 2023). The ongoing beautification of cleaning has spurred the development of probiotic formulas that boost the home’s microbiome and all-in-one products, as consumers favour a less-is-more approach.
Planet-conscious products continue to drive spending, with more than 30% of Americans willing to spend more on sustainable home care items (Statista, 2023). The ongoing beautification of cleaning has spurred the development of probiotic formulas that boost the home’s microbiome and all-in-one products, as consumers favour a less-is-more approach.
Advancements in AI are driving innovation in white goods, as manufacturers incorporate smart tech for greater efficiency and accessibility. Elsewhere, a move towards circular design hopes to give appliances a longer lifespan and limit waste.
Nifty handheld gadgets and countertop appliances simplify cleaning tasks and increase accessibility, while compact multitasking tools save valuable space. Elsewhere, #CleanTok’s influence has reframed regular cleaning as a wellness ritual, complemented by aesthetic accessories and improved products that work harder for consumers.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
We revisit our three Product Design Directions for Autumn/Winter 2025/26 – Simplicity,