Cleaning Innovations 25/26: Laundry & Aftercare
Accounting for the largest share of the home cleaning market at $106.40bn (Statista, 2024), laundry care is ripe with opportunities for product development and brand strategy. As awareness around garment waste increases, consumers are looking to extend the lifespan of their clothes with gentler washing, restoration and repair. Elsewhere, efficient white goods and eco-friendly detergents are reducing laundry’s impact on the planet, people and pockets, while affordable gadgets and accessories are elevating aftercare.
Washing With Care
Services & Messaging
Elevated Aftercare & Accessories
As explored in the first part of our Cleaning Innovations report, a push towards conscious cleaning is driving development across appliances and detergents as consumers look to cut costs and mitigate their environmental impact. Elsewhere, the beauty industry’s influence on laundry care remains tangible, with developments in wellness-formulated and seasonal luxury scents.
As explored in the first part of our Cleaning Innovations report, a push towards conscious cleaning is driving development across appliances and detergents as consumers look to cut costs and mitigate their environmental impact. Elsewhere, the beauty industry’s influence on laundry care remains tangible, with developments in wellness-formulated and seasonal luxury scents.
Summary
Washing With Care | As explored in the first part of our Cleaning Innovations report, a push towards conscious cleaning is driving development across appliances and detergents as consumers look to cut costs and mitigate their environmental impact. Elsewhere, the beauty industry’s influence on laundry care remains tangible, with developments in wellness-formulated and seasonal luxury scents. |
Services & Messaging | Ensuring consumers are aware of best practice repair and aftercare processes is essential to prolonging product life. From informative tutorials to ‘mendfulness’ workshops and on-demand amenities, brands and educational influencers are equipping consumers with the skills and services they need to act more sustainably. |
Elevated Aftercare & Accessories | Aftercare is being made more accessible with affordable handheld gadgets and compact space-saving accessories, whilst the aesthetics of laundry care are being reconsidered, as hampers enter the home decor space. |
Cleaning Innovations 25/26: Laundry & Aftercare
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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
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