The Future Members Club: 25/26
Published 24 January 2025
Private members’ clubs are booming thanks to increased consumer desire for kinship, social wellness and co-working amenities. To level up their social and cultural kudos, contemporary clubs are providing progressive forms of wellbeing and self-care, while scenic settings, access to exclusive perks and enviable gastronomy remain enticing drawcards.
Hyper-Health Hubs
Reclaiming Exclusivity
Creating a Scene
Forward-thinking private members’ clubs are doubling down on their health-centric services to support members’ physical, mental and emotional wellbeing. From contrast bathing and IV drips to ‘medicine smoke’ and lymphatic boots, wellness is being served in ever diverse ways. See also Wellness Travel Trends: 25/26 for more on the wider wellness hospitality experience.
Forward-thinking private members’ clubs are doubling down on their health-centric services to support members’ physical, mental and emotional wellbeing. From contrast bathing and IV drips to ‘medicine smoke’ and lymphatic boots, wellness is being served in ever diverse ways. See also Wellness Travel Trends: 25/26 for more on the wider wellness hospitality experience.
As private members’ clubs become more widely accessible, many are working harder to retain a sense of exclusivity. From top-tier invite-only outposts (where only a handful of members are granted access) to in-the-know cultural programming and culinary flavour play, brands are fine-tuning notions of covetability.
While some private members’ clubs are expanding to resplendent coastal destinations, others are ramping up their stay-over amenities as guests seek longer stays that offer convenience and escapism.
The Future Members Club: 25/26
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