Gen Alpha Fitness & Wellness Trends 25/26
Gen Alpha (born between 2010 and 2024) now constitutes two billion individuals, making it the largest generation ever (McCrindle, 2024). Influenced by a culture that prioritises health and wellness, many engage in organised sports and fitness activities, yet less active lifestyles, excessive screen time and poor eating habits impinge on their overall wellbeing. Brands can offer youngsters wellness-supportive products and experiences.
Activating Alphas
Expanding Youth Fitness Horizons
Elevating Emotional Fitness
To increase Gen Alpha’s fitness participation, schools, organisations and brands are creating inclusive programmes that make sports more appealing and accessible, particularly among disadvantaged youth and girls. Meanwhile, technology is used as a motivational tool to keep kids energised and active.
To increase Gen Alpha’s fitness participation, schools, organisations and brands are creating inclusive programmes that make sports more appealing and accessible, particularly among disadvantaged youth and girls. Meanwhile, technology is used as a motivational tool to keep kids energised and active.
Summary
Activating Alphas | To increase Gen Alpha’s fitness participation, schools, organisations and brands are creating inclusive programmes that make sports more appealing and accessible, particularly among disadvantaged youth and girls. Meanwhile, technology is used as a motivational tool to keep kids energised and active. |
Expanding Youth Fitness Horizons | From swimming to ball sports, traditional sports are given a contemporary spin to attract young participants, while alternative sports (like parkour and boxing) are also resonating. Alongside this, gyms and leisure centres attract kids via tailored classes and family-friendly fun. For more, see Gen Z Fitness Trends 24/25. |
Elevating Emotional Fitness | Mindful movement offers physical and emotional enrichment for kids. We note increasing interest in softer disciplines – like yoga – as well as more energised, delight-inducing fitness experiences, such as trampolining. For wider insights around joyful play, see Reclaiming Play. |
Gen Alpha Fitness & Wellness Trends 25/26
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