The Future Members’ Club: 24/25
Despite the prevalence of private members’ clubs across key cities worldwide, these hallowed institutions still uphold their pedigrees of professionalism and prestige. However, in order to appeal to today’s ever curious but extremely time-pressed and overwhelmed guest, shrewd establishments are becoming gateways to invigorating cultural stimuli, rich conversations, progressive wellness protocols and gastronomical discovery.
The Business of Belonging
Selling Services Defined by Excellence
Aspirational Lifestyle Anchors
In recent years, the world of private members’ clubs has seen many new players enter the frame. While some have closed down as the result of unforeseen economic pressures, others, like the indefatigable Soho House, hungrily pursue expansion. From family-focused settings to values-driven establishments, the options for monied membership-focused communities are endless.
In recent years, the world of private members’ clubs has seen many new players enter the frame. While some have closed down as the result of unforeseen economic pressures, others, like the indefatigable Soho House, hungrily pursue expansion. From family-focused settings to values-driven establishments, the options for monied membership-focused communities are endless.
Summary
The Business of Belonging | In recent years, the world of private members’ clubs has seen many new players enter the frame. While some have closed down as the result of unforeseen economic pressures, others, like the indefatigable Soho House, hungrily pursue expansion. From family-focused settings to values-driven establishments, the options for monied membership-focused communities are endless. |
Selling Services Defined by Excellence | Eminent members’ clubs are appealing to distinguished guests through top-level services that centre around the lifestyle and leisure experiences that matter most to them. These include impactful health and wellness programmes (some exploring progressive concepts like psychedelics and sound healing), as well as exceptional dining and imbibing experiences. |
Aspirational Lifestyle Anchors | Ambitious private members’ clubs are extending their propositions to new and exciting formats that offer deeper interactions with the brand. While hospitality-minded members’ clubs are morphing into elegant boutique hotels, branded luxury residences are becoming aspirational accommodation for wealthy individuals who wish to bring concierge-style services and immaculate interior design into their everyday lives. |
The Future Members’ Club: 24/25
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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
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