Soothing Pursuits

From pottery to knitting, wholesome and nostalgic pastimes are among Gen Z’s favourites. Such artistic activities resonate with this cohort’s desire to be seen as creative individuals, while getting absorbed in tactile, mindful crafts provides much-needed respite from anxieties surrounding their futures and the wider world.

Omnichannel Aficionados

When it comes to leisure time, this hyper-connected cohort will happily and smoothly straddle both analogue and digital worlds. Although they’re yearning for more IRL interactions, young adults value social media as a portal for discovering new ideas and honing and sharing their ‘offline’ hobbies. Online communities nurture their love of literature, while gaming is an important stress reliever.

Remixing Sports & the Great Outdoors

For this fitness-focused cohort – 48% of American Gen Zers exercise several times per week – mental wellbeing is the primary motivation for keeping active. Hybrid racket sports padel and pickleball’s popularity is soaring. More diverse demographics are also discovering street and snow sports, with a new generation of teen talents in the Olympic limelight.

Gen Sensible’s Spin on Hedonism

Given Gen Z’s more moderate approach to alcohol, competitive socialising venues, which put a cooler spin on activities such as bingo, darts or crazy golf, are rivalling conventional pubs and bars. This cohort still craves the euphoric communal experiences offered by festivals and even raving – only they’re decentring heavy drinking.