Published 18 September 2024

Authors

Fashion Team

In this popular annual suite of reports, we identify three key influencing themes – sports and active, curated lifestyles and an independent spirit – driving the six youth style cohorts you need to know about in 2025 and beyond. Exploring their looks and lifescapes, as well as their favoured brands and influencers, this series delivers invaluable insight for any business trying to better engage with Gen Z.

Within the reports you will also find playlists to help bring each cohort to life via music, as well as a useful infographic showing how the six groups overlap in terms of values, beliefs and tastes.

Youth Style Collectives 25

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