Advancing Safety in Public Spaces
Brands Address Existential Anxiety
Living Alongside Invisible Threats
Public safety has become a hot button topic, made increasingly urgent by a rise in hate crime and a sharper spotlight on gender-based violence. Consequently, 73% of consumers worldwide want brands to strengthen their sense of safety (Edelman, 2023). We spotlight key strategies that businesses, non-profits and civic organisations are adopting to this end.
Public safety has become a hot button topic, made increasingly urgent by a rise in hate crime and a sharper spotlight on gender-based violence. Consequently, 73% of consumers worldwide want brands to strengthen their sense of safety (Edelman, 2023). We spotlight key strategies that businesses, non-profits and civic organisations are adopting to this end.
Summary
Advancing Safety in Public Spaces | Public safety has become a hot button topic, made increasingly urgent by a rise in hate crime and a sharper spotlight on gender-based violence. Consequently, 73% of consumers worldwide want brands to strengthen their sense of safety (Edelman, 2023). We spotlight key strategies that businesses, non-profits and civic organisations are adopting to this end. |
Brands Address Existential Anxiety | As external threats intensify, people are turning to brands that address deep-seated existential fears in safe, controlled environments. Broaching pressing topics, from disaster survival to climate anxiety, can help brands underline their relevancy and awareness – especially important because 51% of global consumers are put off by brands with out-of-touch messaging (Edelman, 2023). |
Living Alongside Invisible Threats | Consumers increasingly perceive mundane objects of daily life as potential threats due to an influx of product recalls, chemical contamination scandals and conversations about toxic personal care products. With 52% of people worldwide prepared to conduct research into product safety (YouGov, 2023), it’s essential for brands to stay a step ahead and ensure tight quality control. |
Safety in a Turbulent World: Prioritising Personal Security
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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
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