Worldwide, 76.8% of consumers say they’re either “somewhat” or “very” alarmed about the impact of global warming (Allianz, 2023). This is causing significant distress, leading many to feel powerless given the magnitude and uncertainty of extreme weather. Smart brands are helping individuals develop coping strategies to manage the mental challenges posed by unpredictable climate.

Warmer weather will force consumers to overhaul seasonal rituals, develop new cooling routines during intense heat, and confront frequent localised catastrophes. Climate-aware brands can leverage their resources to help communities negotiate these challenges, whether it’s raising awareness (and funds) after natural disasters or offering cooling spaces as respite on hot days.

Extreme weather is changing where people want to – and can – live. Experts anticipate a great climate migration, as households move from at-risk regions to so-called climate havens. But even in these semi-insulated areas, consumers are increasingly forced to consider factors like local infrastructure, insurance and air quality when choosing a home.

Research shows that the more concerned people are about the climate crisis, the more likely they are to take it into consideration when choosing to start or expand their families. These concerns follow families as their kids grow up and enter school, where intense heat is changing dress codes and learning spaces.

Globally, 800 million jobs are vulnerable to climate change, due to either weather or industry shifts (Deloitte, 2023). Tomorrow’s employees can expect to adopt new working hours, learn new skills and undergo heat-specific training, as the climate crisis remakes professional routines.