Coping with the Climate Reality
Tomorrow’s Weather Patterns
Searching for a Safe Haven
Futureproofed Families
Climate-Impacted Careers
Worldwide, 76.8% of consumers say they’re either “somewhat” or “very” alarmed about the impact of global warming (Allianz, 2023). This is causing significant distress, leading many to feel powerless given the magnitude and uncertainty of extreme weather. Smart brands are helping individuals develop coping strategies to manage the mental challenges posed by unpredictable climate.
Worldwide, 76.8% of consumers say they’re either “somewhat” or “very” alarmed about the impact of global warming (Allianz, 2023). This is causing significant distress, leading many to feel powerless given the magnitude and uncertainty of extreme weather. Smart brands are helping individuals develop coping strategies to manage the mental challenges posed by unpredictable climate.
Summary
Coping with the Climate Reality | Worldwide, 76.8% of consumers say they’re either “somewhat” or “very” alarmed about the impact of global warming (Allianz, 2023). This is causing significant distress, leading many to feel powerless given the magnitude and uncertainty of extreme weather. Smart brands are helping individuals develop coping strategies to manage the mental challenges posed by unpredictable climate. |
Tomorrow’s Weather Patterns | Warmer weather will force consumers to overhaul seasonal rituals, develop new cooling routines during intense heat, and confront frequent localised catastrophes. Climate-aware brands can leverage their resources to help communities negotiate these challenges, whether it’s raising awareness (and funds) after natural disasters or offering cooling spaces as respite on hot days. |
Searching for a Safe Haven | Extreme weather is changing where people want to – and can – live. Experts anticipate a great climate migration, as households move from at-risk regions to so-called climate havens. But even in these semi-insulated areas, consumers are increasingly forced to consider factors like local infrastructure, insurance and air quality when choosing a home. |
Futureproofed Families | Research shows that the more concerned people are about the climate crisis, the more likely they are to take it into consideration when choosing to start or expand their families. These concerns follow families as their kids grow up and enter school, where intense heat is changing dress codes and learning spaces. |
Climate-Impacted Careers | Globally, 800 million jobs are vulnerable to climate change, due to either weather or industry shifts (Deloitte, 2023). Tomorrow’s employees can expect to adopt new working hours, learn new skills and undergo heat-specific training, as the climate crisis remakes professional routines. |
Consumer Attitudes: Solutions for the New Climate Era
Topics
Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.