Fewer consumers will own cars in the longer term: globally, 46% of people say they’re open to replacing their private vehicles with other modes of transport in the coming decade (McKinsey, 2023). Younger generations in particular are drawn to alternatives, including car subscriptions and car-sharing (spanning peer-to-peer and on-demand rentals) – and myriad offerings are arising to meet this opportunity.

Consumers increasingly want to live and shop in pedestrian-friendly places that decentre cars. But even as car-free lifestyles become aspirational for many, proposals to promote active travel (such as walking and cycling) and walkable districts (like the 15-Minute City) have become politically polarising, with some arguing these policies restrict freedom of movement.

Micromobility, which references human- and electric-powered lightweight transport such as bicycles and scooters (shared or privately owned), is becoming ingrained in city living. Fuelled by fast adoption of e-bikes, transport habits are quickly shifting – a boon for the environment as more people opt for alternatives to driving for short commutes.

Driving is in transition as EVs progress from niche into the mainstream. Battery-powered vehicles are estimated to reach 16.2% of global car sales in 2024, from 12% in 2023 (S&P, 2023). However, while EVs are crucial to decarbonising road transport, momentum is slowing, with several ongoing obstacles (including political attitudes) keeping consumers away.