Nature 360

The yearning for nature immersion is on the rise. In response, brands are taking biophilic design in new directions. Nature’s imprints – whether inspired by earthy gardens, rugged landscapes or warm sunlight – are translated in enriching graphics and CMF, while plant-based materials and natural dyes provide a deeper connection. Meanwhile, the awe-inspiring scale of the outdoors is captured in spatial design.

Expressive Arts & Crafts

An artful and energised narrative is emerging across outdoor and activewear, fuelled by the interplay of sport with culture and creative expression. Kits and arenas are elevated with bold, playful graphics and handcrafted detailing, like embroidery. Artist collaborations are central to this trend – their signature styles a bastion of diverse local heritages and dynamic individuality.

Advanced Optimisation

The quest for optimisation continues across both product performance and manufacturing. Technological advances, like generative AI tools and 3D printing, are helping to streamline the design process and minimise material usage, all while amplifying features, fit and comfort. Plus, unexpected material innovations are offering up new opportunities for equipment.

The Fashion & Lifestyle Crossover

The influence of sports and outdoor activities is becoming increasingly cross-industry and universal. Active brands are borrowing aesthetic cues and materials from fashion and vice versa, while other lifestyle endeavours – like gaming, galleries, beauty, interior design and wine-making – serve as refreshing inspiration for colour, texture, finish, detailing and even experiences.

Robust, Resilient & Protective

Resilience and personal protection are becoming key consumer aspirations, so products with increased durability and safety measures – including weather protection, corrosion resistance and signal shielding – are growing in significance. A utilitarian aesthetic emerges in unison, defined by sleek technical fabrics, heavy-duty materiality and camouflage prints.