Published 22 April 2025

A sense of escapism spearheaded product launches and brand experiences at Milan Design Week 2025, serving up delightful design as a distraction from our unpredictable everyday lives. Apart from this common denominator, approaches varied, spanning joyful whimsy and nostalgia, immersion into heritage and art history, dazzling innovation, and romantic biophilia. In contrast, sustainable pursuits were grounded in reality, focusing on actionable solutions.

Transportive, Feel-Good Design

The Art of Living

Romantic Biophilia

Tangible Solutions for Uncertain Futures

Innovation Lights Up

Offering some much-needed joy and escapism from today’s volatile world, the week was brimming with feel-good design and whimsical, often theatrical, experiences. Alongside the swathes of bright colour and playfully exaggerated forms, nostalgia-inducing time travel and indulgent food themes widely featured.

Offering some much-needed joy and escapism from today’s volatile world, the week was brimming with feel-good design and whimsical, often theatrical, experiences. Alongside the swathes of bright colour and playfully exaggerated forms, nostalgia-inducing time travel and indulgent food themes widely featured.

Summary

Transportive, Feel-Good Design

Offering some much-needed joy and escapism from today’s volatile world, the week was brimming with feel-good design and whimsical, often theatrical, experiences. Alongside the swathes of bright colour and playfully exaggerated forms, nostalgia-inducing time travel and indulgent food themes widely featured.

The Art of Living

Heritage and art history were anchors across exhibitions and collections, providing captivating hooks for storytelling and acting as a tool to demonstrate the enduring relevance of design outside of trends. Modernism, modern art and cinema offered ample inspiration, while the city’s historic architecture served as a dramatic backdrop for brand presentations.

Romantic Biophilia

A romanticised vision of nature emerged as a major narrative, with designers turning to flora, fauna and natural phenomena to evoke emotion, wonder and connection. From sunlit ripples and bioluminescent shores to dried flowers and surreal fungi, nature’s imprints, textures and motifs were reimagined through poetic finishes, storytelling surfaces and tactile materials.

Tangible Solutions for Uncertain Futures

As we saw last year, sustainability efforts continue to be sidelined somewhat, with the term no longer holding the creative cache it once did thanks to greater knowledge of circular practices and material impact, as well as the risk of accusations of greenwashing. As a result, designers are focusing instead on actionable solutions by improving function or production methods to create products for uncertain futures.

Innovation Lights Up

With biennial lighting exhibition Euroluce returning to Salone del Mobile, brands were keen to highlight the best and brightest in lighting innovations. Flexible systems and sculptural lighting defined new launches, with new technology creating free-form configurations that allow for hands-on interaction, while hidden light sources enabled perfect diffusion, leaving onlookers dazzled. Elsewhere, brands played on nostalgia with retro revivals and re-editions.

Milan Design Week 2025: Key Trends

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?

Topics

Want to see the full report?

Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.

We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

We’d love to do the same for you.

Book a demo with us today to discover more.

Want to see the full report?

Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.

We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

We’d love to do the same for you.

Book a demo with us today to discover more.