Joyful Inclusivity

Chiming with our Look Ahead: 2024, positive narratives around inclusivity, accessibility and community spirit in sports influence a playful aesthetic that champions individual expression and unity. Uplifting palettes, alluring forms and characterful graphics and embellishments enhance products and spaces for a wider, more diverse audience, including kids and teens.

Resilient Design

As weather conditions become more volatile, designers are adapting sports apparel, equipment and buildings to be better suited to shifting environments. Protection from the elements, airflow and low-light visibility are among key considerations when boosting safety and performance. Meanwhile, technical innovations provide inspiration for a new age of resilient materials.

Lower-Impact Performance

An industry-wide calibration towards lowering carbon output is ushering in new opportunities for bio-based or recycled performance materials, with plant-derived stretch fabrics and fossil-free foams beginning to affect the market at a useful scale. And while recycled synthetics remain prevalent in technical applications, circular practices and modular systems are helping to lessen their impact.

Beautiful Sport

This poetic direction sees aesthetics elevated beyond traditional expectations. Sport is a source of inspiration in itself, as creatives respond to the beauty of movement, strength and passion with gestural forms and comfortable fabrications. Meanwhile, striking juxtapositions – like natural versus industrial, artisanal versus technological, and hard versus soft – bring a sophisticated dynamism to spaces and products.

Naturally Technical

Spurred by a growing consumer preference for fossil-free materials and clarity on product afterlife, brands are going plastic-free or increasing the natural material content in their offerings. Simplicity reigns as the inherent qualities of cork, wool, plant fibres and leather are exploited to successfully meet technical requirements.