Designed for the Outdoors
Elevated & Sustainable
Gentle & Joyful
Gaming Aesthetics
Minimal & Mindful
Smart Surfaces
The outdoor tech category is booming, with an expanding range of products catering to active lifestyles, extreme environments and deeper connections with nature. Inspired by adventure and engineered for resilience, these designs leverage robust materials, camouflage colours and discreet technologies to ensure durability and integration into outdoor settings.
The outdoor tech category is booming, with an expanding range of products catering to active lifestyles, extreme environments and deeper connections with nature. Inspired by adventure and engineered for resilience, these designs leverage robust materials, camouflage colours and discreet technologies to ensure durability and integration into outdoor settings.
Summary
Designed for the Outdoors | The outdoor tech category is booming, with an expanding range of products catering to active lifestyles, extreme environments and deeper connections with nature. Inspired by adventure and engineered for resilience, these designs leverage robust materials, camouflage colours and discreet technologies to ensure durability and integration into outdoor settings. |
Elevated & Sustainable | Tradition and innovation converge in premium wearables, laptops and home audio systems that draw inspiration from luxury crafts and nature’s beauty. Sleek designs are elevated by sustainable attributes, creating luxurious yet eco-conscious products that balance sophistication with responsibility. |
Gentle & Joyful | The global smart toys market is projected to reach $25.54bn by 2030 (Grand View Research, 2023), reflecting a growing demand for tech-enhanced play, creativity and joy. Aligning with our A/W 24/25 Direction Frolic, emerging products are colourful and uplifting, with characterful expressions that help forge emotional connections between tech and humans. |
Gaming Aesthetics | The gaming industry continues to expand, driving demand for customisation and dynamic designs that enhance immersion and cater to diverse audiences. New products focus on enabling enthusiasts to express individuality, elevate aesthetics, and create cohesive, ambient experiences. |
Minimal & Mindful | Human-centred design that prioritises wellness, comfort and calming aesthetics is becoming more prominent in consumer electronics. Our Colour Launches for 2025 report highlights tranquil hues as especially timely amidst ongoing global unrest. These colours are reflected in new soothing products, where thoughtful ergonomics and materials promote wellbeing through simplicity. |
Smart Surfaces | Emerging technologies are revolutionising the way we engage with our surroundings, making surfaces more dynamic, intuitive and energy efficient. From hidden automotive displays to screen technologies that help to reduce eye strain, these advancements will change our interactions in subtle yet transformative ways. |
CES 2025: Colour, Material & Finish
Topics
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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
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