Pinterest Predicts 2024 Beauty Trends

Published 03 January 2024

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1 min read

Pinterest’s annual Pinterest Predicts report forecasts the top trends for the year ahead, based on consumer activity on the social platform in 2023, and confirms some of our key beauty predictions. We highlight the essential beauty takeaways gaining traction.

Blue Beauty: Aquamarine-inspired make-up is set to grow in 2024, with searches for “aqua make-up” increasing 100% over the past year, while “fun blue nails” rose 260%. As addressed in Make-Up Projections 2024-26, colour cosmetics are replicating the unique hues of the natural world, with a particular focus on the shade blue.

Beyond colour, blue and ocean-inspired beauty is celebrating aquatic life and exploring marine-derived beauty ingredients – see Marine-Centric Beauty.
Bodycare Boom: Searches for “bodycare” grew by 845%, underscoring the uptick in consumers seeking head-to-toe wellbeing. “Body skincare routine” is up 1,205%, whereas “spa aesthetic” increased 60%, indicating a huge interest in elevated and premium bodycare routines and at-home spa experiences – see Body & Personal Care Projections 2024-26.

Meanwhile, searches for “sunscreen” rose by 75%, confirming growing consumer concerns about sun protection and products to help shield their bodies from increasingly harsh environmental conditions. Read our predictions in Look Ahead 2024 and in Sophisticated Suncare.

Bigger & Bolder: Pinterest has tracked a surge in searches for bold hairstyles and aesthetics, like “big braid hairstyles” (+30%) and “big bun” (+230%). Our Soft Surrealism Direction for Spring/Summer 2024 aligns with this prediction, with surprising shapes and proportions set to be key for styling, while our Autumn/Winter 24/25 Direction Frolic also validates bold hair, such as fun and playful braids and buns.
Lustrous Metals: Meanwhile, silver metallic tones and captivating chromes are resonating, with searches for “nail art metallic” up 295%. Molten surfaces and luxe metallics are trends spotlighted in Nail Design Showcase 23/24 and positioned to be essential aesthetics for this year and beyond.