- Blue Beauty: Aquamarine-inspired make-up is set to grow in 2024, with searches for “aqua make-up” increasing 100% over the past year, while “fun blue nails” rose 260%. As addressed in Make-Up Projections 2024-26, colour cosmetics are replicating the unique hues of the natural world, with a particular focus on the shade blue.
Beyond colour, blue and ocean-inspired beauty is celebrating aquatic life and exploring marine-derived beauty ingredients – see Marine-Centric Beauty. - Bodycare Boom: Searches for “bodycare” grew by 845%, underscoring the uptick in consumers seeking head-to-toe wellbeing. “Body skincare routine” is up 1,205%, whereas “spa aesthetic” increased 60%, indicating a huge interest in elevated and premium bodycare routines and at-home spa experiences – see Body & Personal Care Projections 2024-26.
Meanwhile, searches for “sunscreen” rose by 75%, confirming growing consumer concerns about sun protection and products to help shield their bodies from increasingly harsh environmental conditions. Read our predictions in Look Ahead 2024 and in Sophisticated Suncare.
- Blue Beauty: Aquamarine-inspired make-up is set to grow in 2024, with searches for “aqua make-up” increasing 100% over the past year, while “fun blue nails” rose 260%. As addressed in Make-Up Projections 2024-26, colour cosmetics are replicating the unique hues of the natural world, with a particular focus on the shade blue.
Beyond colour, blue and ocean-inspired beauty is celebrating aquatic life and exploring marine-derived beauty ingredients – see Marine-Centric Beauty. - Bodycare Boom: Searches for “bodycare” grew by 845%, underscoring the uptick in consumers seeking head-to-toe wellbeing. “Body skincare routine” is up 1,205%, whereas “spa aesthetic” increased 60%, indicating a huge interest in elevated and premium bodycare routines and at-home spa experiences – see Body & Personal Care Projections 2024-26.
Meanwhile, searches for “sunscreen” rose by 75%, confirming growing consumer concerns about sun protection and products to help shield their bodies from increasingly harsh environmental conditions. Read our predictions in Look Ahead 2024 and in Sophisticated Suncare.
- Bigger & Bolder: Pinterest has tracked a surge in searches for bold hairstyles and aesthetics, like “big braid hairstyles” (+30%) and “big bun” (+230%). Our Soft Surrealism Direction for Spring/Summer 2024 aligns with this prediction, with surprising shapes and proportions set to be key for styling, while our Autumn/Winter 24/25 Direction Frolic also validates bold hair, such as fun and playful braids and buns.
- Lustrous Metals: Meanwhile, silver metallic tones and captivating chromes are resonating, with searches for “nail art metallic” up 295%. Molten surfaces and luxe metallics are trends spotlighted in Nail Design Showcase 23/24 and positioned to be essential aesthetics for this year and beyond.
- Bigger & Bolder: Pinterest has tracked a surge in searches for bold hairstyles and aesthetics, like “big braid hairstyles” (+30%) and “big bun” (+230%). Our Soft Surrealism Direction for Spring/Summer 2024 aligns with this prediction, with surprising shapes and proportions set to be key for styling, while our Autumn/Winter 24/25 Direction Frolic also validates bold hair, such as fun and playful braids and buns.
- Lustrous Metals: Meanwhile, silver metallic tones and captivating chromes are resonating, with searches for “nail art metallic” up 295%. Molten surfaces and luxe metallics are trends spotlighted in Nail Design Showcase 23/24 and positioned to be essential aesthetics for this year and beyond.