Marine-Centric Beauty: Blue Is the New Green
As consumers increasingly value the healing power of water, brands explore marine-derived ingredients for their wondrous yet highly functional benefits. A renewed interest in water conservation and protecting aquatic life is driving pioneering product developments with sustainability and wellness goals at the core, celebrating beauty that comes from water and gives back to it.
Confronting the Earth’s Water Crisis
Harnessing Water’s Healing Power
Marine-Derived Ingredients Boom
Blue Biotech
The beauty industry is too heavily reliant on water, taking advantage of the inexpensive and easily available supply, and therefore holds huge responsibility when it comes to water consumption, waste and pollution. Acknowledging this, beauty brands are re-evaluating how they can better care for water and marine life.
The beauty industry is too heavily reliant on water, taking advantage of the inexpensive and easily available supply, and therefore holds huge responsibility when it comes to water consumption, waste and pollution. Acknowledging this, beauty brands are re-evaluating how they can better care for water and marine life.
Summary
Confronting the Earth’s Water Crisis | The beauty industry is too heavily reliant on water, taking advantage of the inexpensive and easily available supply, and therefore holds huge responsibility when it comes to water consumption, waste and pollution. Acknowledging this, beauty brands are re-evaluating how they can better care for water and marine life. |
Harnessing Water’s Healing Power | From surprising sensorial experiences to calming and regenerative treatments, brands are leaning into the healing power of water and marine-derived ingredients for both mental and physical wellbeing. |
Marine-Derived Ingredients Boom | With science revealing more insights into the power of marine ingredients, beauty brands are increasingly looking to the sea for its potent, restorative and nutrient-rich properties. |
Blue Biotech | Striving to better limit their usage of water and marine resources, brands are harvesting ocean-derived ingredients, such as microalgae, via biotechnology. While demonstrating huge potential for the development of sustainable cosmetics, brands are also closing the loop and continuing to explore biodegradable solutions when it comes to products’ end of life. |
Marine-Centric Beauty: Blue Is the New Green
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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
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