
Published 20 July 2022
This dreamy direction is a softly fantastical marriage of surrealist aesthetics, romantic narratives and escapist ideals that provide healing and reflection. Recovery and a sense of enveloping wellbeing is driven by a celebration of slow – slow processes, rituals and expectations – that manifest in nourishing products, services and styling looks.
A more holistic vision of beauty, we see hazy, smoky and ethereal elements clash with whimsically bright and surprising textures, finishes and motifs – all with romantic undertones.



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The 2026 edition of Cosme Tokyo, Japan’s leading beauty retail trade show, took place as part of the wider Cosme Week Tokyo fair cluster this month (January 14-16). As in previous years, K-beauty (and its focus on functional beauty) featured strongly, while domestic Japanese brands showcased innovative new product...