Beauty Directions S/S 24: Soft Surrealism
Published 20 July 2022
This dreamy direction is a softly fantastical marriage of surrealist aesthetics, romantic narratives and escapist ideals that provide healing and reflection. Recovery and a sense of enveloping wellbeing is driven by a celebration of slow – slow processes, rituals and expectations – that manifest in nourishing products, services and styling looks.
A more holistic vision of beauty, we see hazy, smoky and ethereal elements clash with whimsically bright and surprising textures, finishes and motifs – all with romantic undertones.
Beauty Directions S/S 24: Soft Surrealism
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