Published 20 July 2022

10 min read

This dreamy direction is a softly fantastical marriage of surrealist aesthetics, romantic narratives and escapist ideals that provide healing and reflection. Recovery and a sense of enveloping wellbeing is driven by a celebration of slow – slow processes, rituals and expectations – that manifest in nourishing products, services and styling looks.

A more holistic vision of beauty, we see hazy, smoky and ethereal elements clash with whimsically bright and surprising textures, finishes and motifs – all with romantic undertones.

Beauty Directions S/S 24: Soft Surrealism

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Want to see the full report?

Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.

We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

We’d love to do the same for you.

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Beauty Sustainability Round-Up: September 2024

Beauty Sustainability Round-Up: Septembe...

Beauty Sustainability Round-Up: September 2024

Beauty Sustainability Round-Up...

Beauty Sustainability Round-Up: September 2024

Biotechnology, responsible ingredient sourcing and minimising waste remain key eco-friendly initiatives, while brands boost sustainably driven products with intriguing narratives and sensorial elements to distinguish themselves in an increasingly competitive market. We highlight the most exciting and innovative...

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