
Published 09 October 2023
Formulating for change should be front of mind for businesses in 2024, as ‘global boiling’, unsustainable manufacturing practices and ongoing wellbeing concerns impact consumer spend. Products that shield against environmental aggressors will see increased engagement, while nature will be (ethically) mined for healing ingredients, and new longevity-focused solutions signal the age of biohacking beauty.



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From creepy curiosities and dark alchemy to pop princesses and sci-fi references, interest in the occult gets more niche while nostalgia and escapism continue to spur consumer intrigue. This super-visual download highlights nine aesthetic trends for the 2027 Halloween season, with commercial relevance for the junior...