
Published 09 October 2023
Formulating for change should be front of mind for businesses in 2024, as ‘global boiling’, unsustainable manufacturing practices and ongoing wellbeing concerns impact consumer spend. Products that shield against environmental aggressors will see increased engagement, while nature will be (ethically) mined for healing ingredients, and new longevity-focused solutions signal the age of biohacking beauty.



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We revisit our three Beauty Directions for Autumn/Winter 2025/26 – Simplicity, Borderless and