
Published 11 January 2023
The most childlike of this season’s directions, Frolic is a joyous, playful and visually dynamic celebration of colour, texture and simple pleasures. Carefree expression and whimsical adornment underpin this aesthetic, while light-hearted approaches to wellbeing inject the fun back into self-care practices that have become a chore.
Feel-good hobbies, botanical therapies and nostalgic exploits bring relief in uncertain times and remind us that soft pursuits can uplift and empower.



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Our Autumn/Winter 2027/28 Beauty Directions provide visual styling insights, product development inspiration and marketing directives in three distinct visions: Elemental,