Published 22 April 2024

8 min read

At this year’s Natural & Organic Products Expo, held in London (April 14-15), beauty and wellness evolutions took centre stage. From women’s wellbeing and skincare-first formulas to cultural heritage and sensorial play, we highlight the best in new natural and organic brands, products and trend-led innovations.

Sensorial Self-Care

Skincare-First Formulas

Women’s Wellness

Celebrating Cultural Roots

Ingredient Spotlight

Sensorial play came to the fore this year, with brands tapping into the rife self-care movement and heightening at-home wellness with sensory experiences that enhance different moods while caring for the skin, body and mind.

Sensorial play came to the fore this year, with brands tapping into the rife self-care movement and heightening at-home wellness with sensory experiences that enhance different moods while caring for the skin, body and mind.

Summary

Sensorial Self-Care

Sensorial play came to the fore this year, with brands tapping into the rife self-care movement and heightening at-home wellness with sensory experiences that enhance different moods while caring for the skin, body and mind.

Skincare-First Formulas

Growing education around suncare, barrier repair and general skin health is resonating with consumers, and the skincare category is a major focus for product development. Brands are better advocating for sun protection while harnessing the power of botanical ingredients.

Women’s Wellness

Continuing on from last year, a spotlight on women’s wellness revealed a strong presence of brands offering solutions to the disruptive symptoms experienced during menstruation and menopause.

Celebrating Cultural Roots

Ayurveda-inspired philosophies and African heritage came through at the show, with beauty and wellness brands celebrating traditional ingredients and rituals while speaking to modern needs.

Ingredient Spotlight

From powerful herbs and sea plants to retinol alternatives, Natural & Organic Products Expo spotlighted key ingredients that have been captivating the beauty industry.

Natural & Organic Products Expo 2024: Beauty

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Topics

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In-Cosmetics 2024: Reactive Beauty

In-Cosmetics 2024: Reactive Beauty

In-Cosmetics 2024: Reactive Beauty

In-Cosmetics 2024: Reactive Beauty

In-Cosmetics 2024: Reactive Beauty

Another successful global edition of In-Cosmetics (Paris, April 16-18) introduced some innovative concepts for skin, hair and body active ingredients while reanimating older trends with new clinicals and actionable claims. Neurocosmetics target the brain/skin axis, whereas longevity drives development alongside new...

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