
Published 17 April 2024
From twisted romance and wicked witches to apocalyptic landscapes and ample servings of creepy nostalgia, consumer appetite for escapism and fantasy is veering darker. In this new report format, we highlight the key design cues, product launches, pop-culture moments and licensing opportunities driving fashion and beauty trends for Halloween 2025.



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Our A/W 27/28 Fashion Directions provide inspiration for future product development, merchandising and marketing. Covering colour, fabric, print and pattern, styling, footwear and accessories, and key details, as well as relevant macro drivers for context, the three directions deliver an essential overview of the...