
Published 17 April 2024
From twisted romance and wicked witches to apocalyptic landscapes and ample servings of creepy nostalgia, consumer appetite for escapism and fantasy is veering darker. In this new report format, we highlight the key design cues, product launches, pop-culture moments and licensing opportunities driving fashion and beauty trends for Halloween 2025.



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Music is becoming a key area of focus for Gen Z fashion, with headphones and tech accessories marking exciting evolutions of the customisation and personalisation boom, while band tees infiltrate sports fandoms in a big way. Elsewhere, active cohorts discover new aesthetics of interest, and major commercial IPs and...