
Published 26 November 2025
Inspired by our S/S 27 Fashion Directions, as well as the freshest looks from the latest luxury catwalk collections, we’ve identified nine key trends for summer vacation 2027 – with takeaways to inform relevant product development, visual merchandising and marketing campaigns for this lucrative seasonal opportunity.



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Seemingly fleeting micro trends are proving their longevity amongst escapism-fuelled Gen Zers, as fantastical and historical influences maintain their relevance into 2026. Meanwhile, active and outdoor lifestyles continue to drive sartorial evolutions, and nostalgia still reigns supreme. Additionally, these trends are...