
Published 26 November 2025
Inspired by our S/S 27 Fashion Directions, as well as the freshest looks from the latest luxury catwalk collections, we’ve identified nine key trends for summer vacation 2027 – with takeaways to inform relevant product development, visual merchandising and marketing campaigns for this lucrative seasonal opportunity.



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Inspired by the mashed-up mood of our A/W 27/28 Fashion Direction Pulse, retro references, playful sports aesthetics and creative personalisation are all at the forefront of the 2027 back-to-school season. We...