
Published 26 November 2025
Inspired by our S/S 27 Fashion Directions, as well as the freshest looks from the latest luxury catwalk collections, we’ve identified nine key trends for summer vacation 2027 – with takeaways to inform relevant product development, visual merchandising and marketing campaigns for this lucrative seasonal opportunity.



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Music is becoming a key area of focus for Gen Z fashion, with headphones and tech accessories marking exciting evolutions of the customisation and personalisation boom, while band tees infiltrate sports fandoms in a big way. Elsewhere, active cohorts discover new aesthetics of interest, and major commercial IPs and...