
Published 14 January 2026
Fashion Team
Our A/W 27/28 Fashion Directions provide inspiration for future product development, merchandising and marketing. Covering colour, fabric, print and pattern, styling, footwear and accessories, and key details, as well as relevant macro drivers for context, the three directions deliver an essential overview of the season.



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The latest Pre-Fall collections delivered a glimpse of trend directions we can expect to see evolve into major looks for A/W 26/27. Watch for a tightly edited palette of winter darks coupled with suede, tweeds and plaids for outerwear options, alongside silhouettes with an overall focus on waisted details.