The Scalp Care Revolution
Published 04 March 2024
With growing consumer awareness of scalp health equating to hair health, and the skinification of the overall haircare market, scalp-focused products are dominating more than ever, with innovation in ingredients, formats and routines pushing the category forward.
Multi-Step Scalp Care
Targeted Scalp Care Solutions
The Scalp Microbiome
Rituals & Routines
As more consumers take a skincare approach to haircare with the scalp as the focus point, they’re adding additional steps to their routines, such as pre-shampoo formulas, treatment sprays and ingestible supplements.
As more consumers take a skincare approach to haircare with the scalp as the focus point, they’re adding additional steps to their routines, such as pre-shampoo formulas, treatment sprays and ingestible supplements.
Summary
Multi-Step Scalp Care | As more consumers take a skincare approach to haircare with the scalp as the focus point, they’re adding additional steps to their routines, such as pre-shampoo formulas, treatment sprays and ingestible supplements. |
Targeted Scalp Care Solutions | Following in the footsteps of skincare, do-it-all formulas are being replaced by targeted products that suit specific scalp types, while sensitive-scalp-friendly products with fragrance-free formulas are also on the rise. |
The Scalp Microbiome | Scalp health is increasingly viewed through the lens of the skin microbiome, with a growth in probiotic and fermented ingredients that bring about balance. |
Rituals & Routines | Across the globe, scalp care routines are being rebranded as self-care rituals. Ancient haircare practices and products are revived for a modern audience, while elevated in-shower solutions are also on the up. |
The Scalp Care Revolution
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