The Scalp Care Revolution
Published 04 March 2024
Elizabeth Bennett
With growing consumer awareness of scalp health equating to hair health, and the skinification of the overall haircare market, scalp-focused products are dominating more than ever, with innovation in ingredients, formats and routines pushing the category forward.
Multi-Step Scalp Care
Targeted Scalp Care Solutions
The Scalp Microbiome
Rituals & Routines
As more consumers take a skincare approach to haircare with the scalp as the focus point, they’re adding additional steps to their routines, such as pre-shampoo formulas, treatment sprays and ingestible supplements.
As more consumers take a skincare approach to haircare with the scalp as the focus point, they’re adding additional steps to their routines, such as pre-shampoo formulas, treatment sprays and ingestible supplements.
Following in the footsteps of skincare, do-it-all formulas are being replaced by targeted products that suit specific scalp types, while sensitive-scalp-friendly products with fragrance-free formulas are also on the rise.
Scalp health is increasingly viewed through the lens of the skin microbiome, with a growth in probiotic and fermented ingredients that bring about balance.
Across the globe, scalp care routines are being rebranded as self-care rituals. Ancient haircare practices and products are revived for a modern audience, while elevated in-shower solutions are also on the up.
The Scalp Care Revolution
Topics
Want to see the full report?
Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
More Reports From Stylus
More Reports From Stylus
Nostalgia: Beauty’s Winning Strategy
Nostalgic aesthetics and sentimental longing for joyful past experiences are hugely influencing youth culture, with playful 1990s and Y2K beauty products and designs from the pre-social media era resonating with consumers. We explore the uptick in nostalgic childhood collaborations, retro packaging and rereleased...