In-Cosmetics 2024: Reactive Beauty
Published 02 May 2024
Another successful global edition of In-Cosmetics (Paris, April 16-18) introduced some innovative concepts for skin, hair and body active ingredients while reanimating older trends with new clinicals and actionable claims. Neurocosmetics target the brain/skin axis, whereas longevity drives development alongside new lifestyle-based challenges and concerns. Sustainability underpins all, with biotech being many developers’ priority.
Reinvigorating Neurocosmetics
Longevity & Superior Skin Health
Tackling Modern Concerns
Mainstreaming Sustainability
The trend for neurocosmetics (topical formulas that promise to influence both skin and brain health) was introduced a few years ago, but it didn’t make a significant impact on the beauty market. This year, new ingredients with strong clinicals were re-energising the concept and making the case for happiness-inducing and stress-relieving cosmetics.
The trend for neurocosmetics (topical formulas that promise to influence both skin and brain health) was introduced a few years ago, but it didn’t make a significant impact on the beauty market. This year, new ingredients with strong clinicals were re-energising the concept and making the case for happiness-inducing and stress-relieving cosmetics.
Our deep dive into the longevity beauty market bubbled up at In-Cosmetics with manufacturers hedging their bets on next-gen age-reversing actives. Retinol and side-effect-free alternatives were spotlighted, while pre-ageing surfaced as a commercial concept for older Gen Zers and younger millennials beginning their ageing journey and seeking methods of prevention.
From pollution protection and hyperpigmentation to barrier support and Ozempic-inspired personal care, developers are pushing solutions to new lifestyle concerns via high-performance multi-tasking actives.
Once again, biotechnology was celebrated as the hero sustainability development strategy for active ingredients, marketed especially as an answer to future material-sourcing concerns that could arise from climate-crisis-blighted crop irregularities. Vegan and plant-based alternatives are also on the rise alongside upcycling.
In-Cosmetics 2024: Reactive Beauty
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