Evolving Home Fragrance Experiences
Expected to reach $19.4bn by 2030 (GlobeNewswire, 2023), the global home fragrance market is flourishing with commercial opportunities. From sustainable innovations and thoughtful gifting to botanicals-inspired and wellbeing-driven scents, we explore how the category is evolving and spurring growth.
Gifting & Special Occasions
Health-Conscious & Eco-Friendly
Functional Wellbeing
Nature-Driven Botanical Design
The home fragrance category is going all in on gifting to drive year-round spending. Intriguing fragrances are giving a fresh lift to seasonal collections, while personalised vessels and evocative descriptions are wooing consumers in-store and online.
The home fragrance category is going all in on gifting to drive year-round spending. Intriguing fragrances are giving a fresh lift to seasonal collections, while personalised vessels and evocative descriptions are wooing consumers in-store and online.
Summary
Gifting & Special Occasions | The home fragrance category is going all in on gifting to drive year-round spending. Intriguing fragrances are giving a fresh lift to seasonal collections, while personalised vessels and evocative descriptions are wooing consumers in-store and online. |
Health-Conscious & Eco-Friendly | Health and sustainability are driving innovation in home fragrance, with leading brands developing great-smelling products that can free homes from harmful pathogens and unnecessary waste. |
Functional Wellbeing | Brands are positioning home fragrance as a functional tool to foster moments of self-care and amplify mundane activities. From promoting rest and deep sleep to encouraging optimism and positivity, new formats and ingredient blends are emerging with a wellbeing-driven slant. |
Nature-Driven Botanical Design | Botanical and herbaceous home fragrance ingredients are evolving, with brands celebrating humble plants to create intriguing ingredient stories and elevated sensorial experiences that connect with nature. |
Evolving Home Fragrance Experiences
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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
