US Midterm Elections: Brands Get Active

Published 13 October 2022

Author

US brands are increasingly championing voter participation – a role that roughly half of American consumers want to see them embrace (Dentsu, 2022). As the mid-term elections approach (November 8), we spotlight notable strategies – including more localised voter support and an attention-grabbing music video – from dating apps, retailers and brands, representing sectors as diverse as apparel and food.

US Midterm Elections: Brands Get Active

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Topics

Advertising & Branding

Politics

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