
Published 29 March 2022
The Covid-19 pandemic has brought new urgency to anosmia, the clinical loss of smell – in at least half of confirmed cases, patients report an altered sense of smell (Stat, 2020). Food brands are stepping up to help them recapture the full aromas of food.



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Tea is more than pulling its weight globally as a conduit for flavour and functionality, with brands creating formulations that appeal to today’s time-strapped consumers. Tea’s wellness properties are also manifesting in day-to-night adaptogenic ranges, elevated kombucha varieties and tea-based alcohol alternatives....