
Published 13 September 2022
In the US, a majority (78%) of informal carers regularly spend their own money to look after a loved one (AARP, 2021). US app Givers aims to ease their financial burden by connecting them with expert advice, tax breaks and discounts. It’s a smart model that addresses the need for holistic support for caregivers.



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By 2029, the global wellness market will reach $9.75tn, up from about $6.8tn in 2024 (GWI, 2025). The