
Published 13 May 2022
Rebecca Hobbs
Marking Mental Health Awareness Month (US, May) and Mental Health Awareness Week (UK, May 9-15), food, beverage, fashion and media brands have launched activations to support consumers’ mental health. Focusing heavily on Gen Z, whose already poor mental health has been exacerbated by Covid-19, initiatives range from psychologist-helmed content to brand-sponsored career-change grants.



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