Reframing Produce: Plant-Forward Prestige

Globally, more than half of people (across all income brackets) planned to increase their fresh produce consumption in 2025 (PwC, 2025). Premium grocers are leveraging this desire by making the fruit and veg aisle a more exciting prospect via dramatic store design and sommelier-esque services that turn fresh produce into a splurge-worthy treat or everyday status symbol.

Servicing the Dinner Party Revival

As explored in The Evolved Entertaining Landscape, entertaining at home is more popular than ever: 64% of global consumers tend to attend parties at homes rather than big out-of-home events and clubs. Consequently, people are investing in premium groceries for the occasion. Some retailers and delivery apps service this with one-stop hosting shops, while others parlay this preference into home-from-home supper clubs in-store.

Elevating the Asian Grocery Store

A growing Asian diaspora worldwide paired with spiking global interest in Asian cuisine (see Key Stats) is fuelling a new wave of premium Asian grocery store openings definitively shaking off their initial labelling as ‘ethnic food stores’. Some commentators even suggest these supermarkets are reshaping how Americans eat. Brand expertise is rendered via open kitchen-style artisanal counters and gallery-esque store tours.

Grocery Meets Guidance: Nutritionist-Led Retail

From guided in-store walk-throughs to DNA-powered personalised meal plans, forward-thinking masstige grocers are harnessing nutritional science to position themselves as trusted health partners via a food-as-medicine approach. Such services are deepening loyalty, spending and brand authority (see Key Stats).