
Published 06 October 2025
Already exerting influence over ecommerce and gaming, the autonomous force that is agentic AI – which is able to identify objectives, navigate online and independently map choices against preset goals – will make major brand waves in 2026.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
Holiday spending is set to rise worldwide this year, surpassing $1trn in the US – a roughly 4% rise on 2024 (See Key Stats). We decode 2025’s defining spending trends and brand engagement concepts, including ultra-realistic but entertaining ads; a focus on repairing emotional bonds; craft-centric marketing; ‘petsmas’...